Zero Waste Mascara Reviews

I really admire all the zero waste ladies out there who DIY their own makeup. You go girls. For me, I'm not too eager to buy kohl in bulk and experiment with mascara recipes until I have a product that doesn’t A) smear all over my face B) burn my eyes C) look like a pinterest fail.

Instead, I’ve been doing lots of research on various makeup companies that have either refillable or recyclable products. I just wish I could try them all in one spot instead of buying online and hoping for the best. I’ve already tested out two products that I had high hopes for and ended up being disappointed both times.

One was Kjaer Weis mascara. I was so excited to try this one—a primarily organic mascara made in Italy and sold in a refillable stainless steel tube. I really splurged on this one, $38 online from Barneys (gulp). When it came, I was like a kid on Christmas -  a kid that opens their present to find a tiny tube of mascara wrapped in layers of bubble wrap. To be fair, this was Barney’s bad, I’m sure Kjaer wouldn’t be happy about this brand/packaging disconnect.

The mascara itself came in a beautiful red cardboard box (très chic) and when I opened the tube, a lovely rose scent wafted to my nose. Unfortunately, the pros ended there. The mascara glided on easily but you could barely tell I was wearing anything. I just paid $38 for a mascara that I couldn’t see. I read on Paris To Go’s Instagram that she was able to sell her tube of Kjaer Weis mascara on the secondhand makeup market in France, but I was left with no such option.

I did end up finding an amazing natural mascara that’s vegan, recyclable and best of all it’s from a local Bay Area company, 100% Pure. I was able to try their fruit-pigmented Ultra Lengthening Mascara at their Berkeley store before I purchased and I love it. It doesn’t smear or clump, goes on smooth but also gives my lashes volume and definition. You can buy it here for $25.

zero waste mascara

I did some digging on their recycling program and it sounds pretty cool. First, they state on their website that “all of our packaging is sourced from recycled materials—post-consumer recycled glass, plastic, tin and paper.” And, they have a Recycle and Be Rewarded Program where you can bring back used, empty 100% Pure products—they take care of the recycling and you receive a stamp card. Once you receive 10 stamps, you get a free product!

My next search is for a zero waste eyeliner. Similar to the mascara quest, I have already tried one product that smeared all over my eyes—more on that in a future post. In the meantime, if anyone has any recommendations on a smudge-less eyeliner that's good for cat eyes, please comment below.


Mascara in a Box

Mascara packaging is top class boxes made with the finest of materials and through the top-class equipment implying the modern packaging procedures.

Crystal V

I tried 100% pure mascara and I love their cheek stains but I was allergic to the mascara! My eyelids swelled up. The hunt continues!!! Any input on Elate products out of Canada?


I’ve been using 100% pure mascara and eyeliner because it’s supposed to be sourced sustainable and all things they sell recycle back to them. the eyeliner I’ve got is made from blackberries I believe. I don’t buy makeup often but have been buying all my needs from them :)

jason wall

I’m not a make up lover but this mascara strikes me now i cant had enough of it i’m just loving the finishing. Its smooth brush is so easy to apply. perfect thing to start the day stays long lasting .


Megan Rogers, the Maracuja Mascara by 100% Pure is Vegan. :) I’ve purchased it before and double checked just now.

It has a beautiful scent and lovely packaging…just be sure to apply one coat, wait a couple minutes and apply the second since it’s a more natural mascara and won’t go on as dark if you don’t.


I’m a huge fan of the cake eyeliner by Keeping It Natural. It’s $18 plus shipping, and when the tin is empty, you can mail it to them before purchasing more (they will refill your tin for you). If you want, you can mail them any container and they’ll fill that instead of their containers. I mostly use it as an eyeliner but do like it as a mascara as well.


Thanks for the tip around 100% Pure; I’ll check them out!

For eyeliner, I’ve been very pleased with the results from Fat and the Moon’s; I have their eyeliner in black and brown, and both look lovely. They do fade a bit throughout the day, but in sort of a dewy elegant way, not smudgy. I got both at Rainbow Grocery in SF.

Megan Rogers

Thanks for this review! I, too, am on this hunt & wish it were easier! However, 100% Pure’s mascara contains beeswax so it isn’t vegan :(


I found one recently that is a 3-in-one mascara, eyeliner, and eyebrow fill. It’s a cake in a re-usable tin and all vintage-inspired – Besame Cosmetics. They sell the reusable mascara and liner brushes as well.

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